Jan 2022 - Dec 2022
Scaling SME Invoicing and Recurring Payments for Merchant Retention
Associate Product Manager • NestlyPay
Supported design and rollout of invoicing and recurring billing capabilities to reduce payment friction for growing SME merchants.
Challenge
SME merchants were losing time on manual payment follow-ups, leading to delayed cash flow and weaker platform stickiness.
Approach
- • Mapped high-friction points in invoice creation, payment reminders, and multi-gateway checkout behavior.
- • Worked with engineering to prioritize user stories that improved repeat billing and reminder automation.
- • Partnered with operations to validate edge cases early and reduce post-release issue volume.
- • Defined success indicators focused on payment flow completion and repeat usage patterns.
Outcome
- • Shipped higher-utility billing workflows tailored to everyday SME operations.
- • Improved clarity and consistency of payment journeys across gateway combinations.
- • Contributed to stronger merchant experience and product retention signals.
Skills Demonstrated
PaymentsInvoicingUser Story MappingMerchant Experience