Cutting invoice-to-payment cycles for SMEs at NestlyPay

Challenge

SME merchants were losing time on manual payment follow-ups, leading to delayed cash flow and weaker platform stickiness.

Approach

• • Mapped high-friction points in invoice creation, payment reminders, and multi-gateway checkout behavior.
• • Worked with engineering to prioritize user stories that improved repeat billing and reminder automation.
• • Partnered with operations to validate edge cases early and reduce post-release issue volume.
• • Defined success indicators focused on payment flow completion and repeat usage patterns.

Outcome

• • Shipped higher-utility billing workflows tailored to everyday SME operations.
• • Improved clarity and consistency of payment journeys across gateway combinations.
• • Contributed to stronger merchant experience and product retention signals.

Skills Demonstrated